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CHTA's mission is to optimize the full potential of the Caribbean hotel & tourism industry by serving member needs and building partnerships.
The members of CHTA represent the entire spectrum of the hospitality industry's private sector. Some 849 member hotels in 36 national hotel associations represent approximately 125,476 rooms in the Caribbean, from the small guest houses to the mega-resorts. The allied members: airlines, tour wholesalers and travel agents, trade and consumer press, advertising and public relations agencies, and hotel and restaurants suppliers, among many, account for more than 536 members. Altogether, they are the hospitality industry of the Caribbean, and CHTA is their voice.
CHTA is chartered as a not-for-profit limited liability corporation registered in the Cayman Islands. CHTA is headquartered in Miami, Florida and has a project office in Barbados.
The Caribbean Hotel & Tourism Association celebrated its 45th anniversary in 2007, as the body that brings together the members of the Caribbean hospitality industry to address a broad range of issues that are common to them. Over four decades, CHTA has metamorphosed from a straight trade association to a developmental agency for the region's tourism private sector.
The understanding that the industry must join forces to be more effective led CHTA to the development over the years of a number of programs. Among them:
- Caribbean Marketplace is recognized as the most important tourism-marketing event of the year for the Caribbean region.
- A database on regional accommodation was developed, the Caribbean Gold Book - now CaribbeanTravel.com - The Magazine. Today, this publication is the travel agents' most comprehensive reference source to the lodging industry in the region.
- CHARMS, the Caribbean Hotel & Tourism Association Reservations Marketing Service, was created to provide CHTA hotels with a global distribution.
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